The current marketplace is more dynamic than ever before. To understand your potential Revenue Management needs, consider how you would answer the following questions.
If your price strategy only exists on a piece of paper there is a good chance the market or consumers have changed since it was drafted and a revisit is needed. Over the last 5 years the shopping behaviors and habits of consumers have been influenced by COVID, social media, price increases and a shift to online shopping. This is resulting in the need to revisit price strategies and their execution more frequently than before.
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